9+ Fixes: Why Does YouTube TV Keep Buffering?


9+ Fixes: Why Does YouTube TV Keep Buffering?

Frequent interruptions in video playback on YouTube TV are commonly denoted by the term “buffering.” This phenomenon manifests as a pause in the streaming service’s content while the device attempts to load additional data to maintain a continuous viewing experience. An example of buffering is when a program pauses mid-scene, displaying a loading icon, before resuming playback after a brief delay. The phrase itself identifies a specific type of user experience issue associated with video streaming services.

Eliminating these interruptions is crucial for viewer satisfaction and ensures a seamless entertainment experience. Historically, buffering was a more pervasive issue due to slower internet speeds and less efficient content delivery networks. Improvements in technology have reduced its occurrence, but it remains a concern for users with limited bandwidth or network instability. A smooth, uninterrupted stream improves content engagement and contributes to the perceived value of the subscription service.

Several factors can contribute to these playback interruptions on YouTube TV. These include the user’s internet connection speed and stability, the capabilities of the streaming device, the settings within the YouTube TV application, and potential issues with YouTube’s servers or content delivery network. Investigating each of these areas is essential to diagnose and address the underlying cause of the problem.

1. Internet Connection Speed

Insufficient internet connection speed is a primary contributor to instances of buffering while streaming YouTube TV. The service requires a minimum sustained data transfer rate to deliver video content without interruption. When the available bandwidth falls below this threshold, the application pauses playback to download more data, resulting in buffering. This cause-and-effect relationship underscores the fundamental importance of adequate internet bandwidth as a prerequisite for seamless streaming. A slow internet connection directly impacts the ability to receive the video data at the speed needed for continuous viewing, which is the core issue indicated by the phrase.

For example, a household subscribed to a low-tier internet plan might experience frequent interruptions, especially when multiple devices are simultaneously using the network. Streaming high-definition content requires significantly more bandwidth than standard definition, exacerbating the problem if the connection is already strained. Real-world testing consistently demonstrates that higher internet speeds directly correlate with reduced buffering occurrences, thus providing a clearer and more enjoyable viewing experience. Conversely, if a user experiences buffering despite having theoretically sufficient bandwidth, the issue might lie elsewhere, like network congestion or router limitations. Understanding these connections lets users systematically diagnose the buffering origin.

In summary, a sluggish internet connection represents a major obstacle to optimal YouTube TV performance. While other factors can contribute to buffering, inadequate bandwidth is a frequent culprit. Addressing this issue typically involves upgrading the internet plan to one with higher download speeds or optimizing network configuration to minimize congestion. By recognizing the integral role of internet connection speed, individuals can take informed steps to mitigate buffering and enhance their video streaming experience. The challenge lies in accurately assessing the available bandwidth and understanding the requirements of the selected video quality settings, thereby ensuring a balance between picture quality and uninterrupted playback.

2. Network Congestion

Network congestion, a state where a network’s capacity is overwhelmed by the volume of data traffic, directly contributes to video playback interruptions experienced on YouTube TV. When data packets encounter delays due to overloaded network pathways, streaming video experiences interruptions or, in common parlance, buffering. High network traffic levels can occur within a home network or across the broader internet infrastructure, influencing the speed and consistency of video streaming services.

  • Local Network Overload

    Local network overload arises when multiple devices within a household simultaneously consume significant bandwidth. Activities such as online gaming, large file downloads, or other video streaming services compete with YouTube TV for available resources. As data packets are delayed due to internal network congestion, YouTube TV buffers to compensate for the interrupted data stream. This is similar to how a highway gridlocks when too many cars try to use it at once, slowing down the whole process. A practical example is if multiple family members are streaming content, downloading large files, and simultaneously participating in video conferences.

  • Internet Service Provider Congestion

    The internet service provider’s (ISP) network can experience congestion during peak usage hours. During these times, increased demand across a geographical area can overwhelm the ISP’s infrastructure, impacting the speed and reliability of connections to individual subscribers. The internet essentially experiences rush hour; the network becomes slower as more people use it. The result is that even if the user has sufficient bandwidth in their plan, delivery is hampered, leading to pauses while viewing online content.

  • Content Delivery Network Bottlenecks

    Content Delivery Networks (CDNs) are designed to distribute content efficiently across various servers, reducing the load on the origin server. However, bottlenecks can still occur within the CDN infrastructure itself. For instance, if a particular CDN server experiences high traffic or technical issues, it can cause delays in the delivery of YouTube TV content. This means that even with strong connection at both the local and ISP level, an issue with the servers hosting the data stream themselves could cause interruptions.

  • Wireless Interference

    Wireless interference can further exacerbate network congestion, especially when using Wi-Fi. Signals from other devices (microwaves, Bluetooth devices) or physical obstructions can degrade the quality of the wireless signal, leading to packet loss and increased latency. Consequently, YouTube TV may experience buffering as it struggles to maintain a stable connection with the network. A concrete example would be a wireless router located near a microwave oven causing intermittent signal disruption whenever the microwave is in use.

In summary, network congestion, regardless of its originlocal network overload, ISP bottlenecks, CDN issues, or wireless interferencehas a demonstrable impact on the continuity of YouTube TV streaming. Successfully mitigating the negative effects of congestion requires a multi-faceted approach, including optimizing home network configurations, considering alternative internet service providers, and understanding how content delivery networks function. The consistent message being: interruptions can occur even when all conditions seem optimized at the user end if broader congestion or network interference impedes seamless streaming.

3. Router Performance

Router performance is a critical determinant in the streaming quality experienced on YouTube TV. The router serves as the central hub for directing network traffic within a home, and its ability to efficiently manage data flow directly impacts the occurrence of playback interruptions. Inadequate router capabilities frequently manifest as the aforementioned buffering phenomenon.

  • Processing Power

    A router’s processing power, or CPU, dictates its capacity to handle multiple data streams simultaneously. A router with limited processing capabilities can become overwhelmed when multiple devices are actively using the network, particularly when high-bandwidth applications like YouTube TV are in use. Consequently, video packets may be delayed, leading to buffering. For instance, an older router attempting to serve multiple HD video streams, online games, and file downloads concurrently may experience performance degradation, directly impacting the streaming quality on YouTube TV.

  • Wireless Standards and Range

    The wireless standards (e.g., 802.11ac, 802.11ax) supported by a router determine the maximum theoretical data transfer rates over a Wi-Fi network. Older or less capable routers utilizing outdated standards may not provide sufficient bandwidth to support seamless HD or 4K streaming. Additionally, a router’s range impacts signal strength throughout a home. Weak signal strength can result in packet loss and increased latency, contributing to buffering. For example, a device located far from the router or obstructed by walls may experience significant signal degradation, leading to frequent interruptions during YouTube TV playback.

  • Quality of Service (QoS) Features

    Quality of Service (QoS) is a router feature that allows prioritization of certain types of network traffic. By configuring QoS settings, users can prioritize video streaming traffic, ensuring that YouTube TV receives preferential treatment over other applications. This helps to minimize buffering by allocating more bandwidth to video streams, even when the network is under load. However, if QoS is not properly configured or if the router lacks these capabilities, YouTube TV traffic may be subject to the same level of competition as other applications, leading to inconsistent performance.

  • Firmware and Software Updates

    Maintaining up-to-date router firmware is essential for optimal performance and security. Firmware updates often include performance enhancements, bug fixes, and security patches that can improve a router’s ability to handle network traffic efficiently. Outdated firmware can lead to performance issues and vulnerabilities that impact streaming quality. Regular updates ensure the router is operating at its peak potential. Conversely, if the router’s software has not been updated recently, it might experience difficulties in maintaining a stable and efficient connection, which leads to frequent pauses while viewing content online.

These facets underscore the significant influence router performance has on YouTube TV streaming quality. A router’s processing power, wireless capabilities, QoS features, and software maintenance collectively determine its ability to deliver a consistent and uninterrupted video stream. Addressing router-related issues, such as upgrading to a newer model, optimizing QoS settings, or ensuring up-to-date firmware, can significantly reduce the occurrence of buffering and improve the overall viewing experience on YouTube TV. This underlines that the equipment itself can either facilitate or hinder a smooth and reliable streaming process.

4. Device Processing Power

Device processing power significantly influences the occurrence of playback interruptions on YouTube TV. The central processing unit (CPU) and graphics processing unit (GPU) within a device must efficiently decode and render video streams. Insufficient processing capacity leads to delays in decoding the incoming video data, resulting in the need to temporarily halt playback to load additional content, thus causing the aforementioned buffering. The capacity of the device to rapidly process data is thus a cornerstone for continuous video delivery; any bottleneck in processing translates directly into an interruption of service. A direct cause-and-effect relationship links processing capabilities to the frequency of pauses.

Older smartphones, tablets, or smart TVs often possess weaker processors compared to newer models. Attempting to stream high-resolution content (e.g., 4K) on a device with limited processing capabilities places a significant burden on the system. This is especially pertinent when the device is running other background applications, which further consume processing resources. For example, a five-year-old smart TV might struggle to smoothly play a 4K YouTube TV stream, while a newly released model handles the same content without issue. Similarly, using a streaming stick with outdated hardware can result in persistent buffering, even with a stable internet connection. The practical significance of understanding this relationship allows users to tailor their viewing habits to the capabilities of their devices. Lowering the video quality settings or closing unnecessary background applications can often mitigate buffering issues on less powerful devices.

In conclusion, adequate device processing power is critical for a seamless YouTube TV viewing experience. The interplay between CPU/GPU capabilities and the demands of video decoding determines the frequency of buffering events. While network conditions play a significant role, the processing limitations of the device itself can introduce performance bottlenecks. Recognizing this relationship allows users to make informed decisions about device usage, video quality settings, and hardware upgrades to optimize their streaming experience. Overcoming the challenge requires balancing desired picture quality with the computational capabilities of the available device, ensuring a compromise between visual fidelity and uninterrupted playback.

5. App Version

The installed version of the YouTube TV application significantly affects streaming performance and can directly contribute to occurrences of buffering. Older versions of the application may lack optimizations present in newer releases, leading to inefficiencies in data handling and video decoding. These inefficiencies can manifest as increased memory usage, slower processing speeds, and ultimately, buffering interruptions. Therefore, an outdated app version can be a direct causal factor in the frustrating phenomenon, impacting overall user experience. For instance, a software update frequently includes improved coding that manages data more efficiently, requiring less power and resulting in smoother, more consistent streaming.

Furthermore, compatibility issues between an older app version and updated operating systems or content delivery networks can also trigger buffering. YouTube TV frequently modifies its infrastructure and streaming protocols to improve performance and security. Older app versions may not fully support these changes, leading to communication breakdowns and playback issues. A real-world example is when a device’s operating system is updated while the YouTube TV app is not, resulting in compatibility issues and buffering occurrences. Users should prioritize updating the application to benefit from the latest performance improvements and compatibility enhancements. This is a straightforward first step for many people to correct playback problems.

In conclusion, maintaining an up-to-date YouTube TV application is crucial for minimizing buffering and ensuring a seamless streaming experience. Compatibility issues and a lack of performance optimizations in older versions can directly contribute to playback interruptions. Therefore, routinely updating the app should be viewed as a fundamental aspect of troubleshooting buffering issues and optimizing YouTube TV performance. Neglecting to update increases the likelihood of encountering playback disruptions, diminishing the value of the service. The simple act of updating can resolve many inexplicable instances of video pausing.

6. YouTube TV Server Load

YouTube TV server load, representing the demand placed on YouTube’s servers at any given time, significantly influences the occurrence of buffering. When the server load is excessively high, the system’s capacity to efficiently process and distribute video streams is compromised. This bottleneck directly translates into delayed data delivery and, consequently, interruptions in playback. High server load represents a critical factor in understanding incidents of buffering since overloaded servers are unable to deliver video packets at the pace necessary for uninterrupted streaming. High demand effectively impedes delivery. A direct cause-and-effect relationship thus exists between server strain and the continuity of video delivery.

For example, during peak viewing hours, such as evenings or weekends, a surge in user activity often strains YouTube TV servers. This increased demand means the system must handle a greater number of simultaneous requests, potentially exceeding its capacity. When this threshold is surpassed, individual users may experience buffering even if their internet connection and devices are functioning optimally. It’s similar to a highway experiencing gridlock at rush hour: individual cars may be functioning perfectly, but the overall congestion slows down the entire system. Furthermore, unforeseen events, such as widespread sporting events or major news occurrences, can trigger spikes in viewership, placing exceptional stress on the servers. Understanding this variable allows users to recognize that some buffering issues are not directly attributable to their individual setups but stem from broader system-wide limitations. It’s not your internet, it’s everyone’s internet demanding resources at the same time.

In summary, YouTube TV server load is an essential element in the buffering equation. High server load can create a bottleneck in video delivery, leading to playback interruptions irrespective of the user’s individual network and device conditions. While users cannot directly control server load, recognizing its potential impact allows for informed expectations regarding streaming performance, particularly during peak usage periods. Understanding this connection shifts the focus from individual troubleshooting to an awareness of systemic limitations, reminding users that some instances of buffering are inherent challenges of large-scale streaming services. The challenge lies not in solving a personal problem but in accepting occasional limitations inherent in the delivery system itself. The solution involves improving server infrastructure and load balancing to meet those times where there’s a great demand.

7. Content Delivery Network

Content Delivery Networks (CDNs) form a fundamental layer in modern video streaming, directly impacting the user experience. Their performance crucially influences whether YouTube TV streams smoothly or is subject to frequent interruptions, commonly denoted as buffering. Effectively, the CDN determines how efficiently video data travels from YouTube’s servers to the end user’s device. Therefore, the CDN’s design, implementation, and operational status are prime considerations when addressing the issue of why a video is subject to frequent pausing during playback.

  • Server Proximity and Load Balancing

    CDNs distribute content across a geographically dispersed network of servers. When a user requests a YouTube TV stream, the CDN aims to deliver the content from a server located closest to the user. This minimizes latency and improves download speeds. However, if a particular server or region experiences high traffic, load balancing mechanisms within the CDN redirect requests to other servers, potentially increasing latency. Buffering can occur if load balancing fails to efficiently manage traffic during peak demand, causing delays in video data delivery. A CDN server in a particular geographic region could be experiencing heavy use, making it harder for users nearby to access that stream. The result is an interruption of viewing.

  • Caching Efficiency

    CDNs employ caching strategies to store frequently accessed content closer to users. When a popular YouTube TV program is requested multiple times, the CDN server caches the video files, reducing the need to retrieve the content from the origin server. Efficient caching minimizes latency and improves responsiveness. However, if the CDN’s caching mechanisms are not properly configured or if the cache is invalidated too frequently, the CDN may need to repeatedly fetch content from the origin server, resulting in buffering. So, what should be instantly accessible isn’t due to the caching mechanism, and the video pauses.

  • Network Peering and Interconnection

    CDNs rely on network peering and interconnection agreements with Internet Service Providers (ISPs) to ensure efficient data delivery. These agreements facilitate direct connections between the CDN’s network and the ISP’s network, reducing the number of hops data must traverse. Poorly optimized peering arrangements can lead to increased latency and packet loss, contributing to buffering. In essence, the delivery of video streams is affected not only by how close the CDN is but also by how the CDN’s network interacts with the consumer’s ISP.

  • CDN Infrastructure Health and Maintenance

    The overall health and maintenance of the CDN infrastructure are crucial for ensuring consistent performance. Regular maintenance, hardware upgrades, and software updates are necessary to prevent outages, performance bottlenecks, and security vulnerabilities. Neglecting CDN infrastructure can lead to degraded performance, impacting YouTube TV streaming quality. A faulty piece of equipment or poorly maintained network infrastructure can introduce delays and increase the likelihood of experiencing disruptions during streaming.

In summary, the efficacy of the Content Delivery Network plays a key role in the occurrence or absence of buffering while viewing YouTube TV. Aspects such as server proximity, caching efficiency, network peering, and infrastructure health are interrelated and contribute to the overall user experience. A properly functioning CDN minimizes latency and ensures efficient data delivery, mitigating the probability of disruptions, while deficiencies within the CDN infrastructure can contribute directly to buffering. A focus on these infrastructural elements can aid in diagnosing the root cause of many instances of paused streaming on YouTube TV. Optimizing its configuration, infrastructure, peering arrangements, and operational protocols can improve video delivery performance and thus decrease the amount of time where streams pause mid-play.

8. Video Quality Settings

The selected video quality settings within the YouTube TV application exert a direct influence on the likelihood of encountering buffering. Higher resolution settings, such as 4K or 1080p, demand a greater data transfer rate compared to lower settings like 480p or 360p. When the available bandwidth is insufficient to support the selected resolution, the application is compelled to pause playback intermittently to load additional data, resulting in buffering. Video quality settings are thus a critical component because they govern the data requirements of the stream; a mismatch between these requirements and available bandwidth will lead to the behavior identified in the target phrase. Setting video quality too high for the internet connection to provide is an invitation for interrupted viewing.

Adjusting video quality settings is a straightforward method for mitigating buffering issues. Lowering the resolution reduces the data transfer rate, allowing the application to maintain a continuous stream even with limited bandwidth. For example, a user experiencing frequent interruptions while streaming at 1080p might resolve the issue by lowering the setting to 720p or 480p. This adaptability enables users to prioritize uninterrupted viewing over visual fidelity when network conditions are less than optimal. The choice between high-resolution clarity and low-resolution continuity comes down to the practical prioritization for the viewer under prevailing conditions. The user can make an informed compromise to have continued viewing at the expense of a lesser resolution.

In summary, video quality settings represent a pivotal factor in determining whether YouTube TV experiences interruptions. Selecting a resolution that exceeds the available bandwidth capacity directly contributes to buffering. Adjusting the video quality to align with network conditions offers a readily accessible solution for mitigating these interruptions, allowing users to balance their preferences for visual fidelity and uninterrupted playback. The practical significance of understanding this relationship resides in the user’s capacity to manage the experience, making informed choices about the trade-offs between picture quality and playback continuity. It is important to check this before assuming that other technical issues at play.

9. Background Processes

Background processes, applications and services running concurrently but not in direct use, constitute a significant yet often overlooked element influencing video streaming performance. These processes consume system resources, potentially degrading YouTube TV’s ability to decode and render video data efficiently. Their resource demands can directly contribute to incidents of buffering.

  • CPU Consumption

    Background processes compete for CPU cycles with the YouTube TV application. When background processes consume a substantial portion of the CPU’s processing power, the application’s ability to decode video streams in real time is diminished. This shortage of CPU resources can lead to delays in video data processing, manifesting as buffering. An example is a file downloading in the background, taking a significant number of CPU cycles away from the devices YouTube TV streaming. The result would be degraded playback.

  • Memory Usage

    Background processes consume system memory (RAM), reducing the amount available to the YouTube TV application. Insufficient memory can force the operating system to swap data between RAM and storage, a slow process that further impedes performance. This memory contention can directly cause buffering as the application struggles to access the data needed for continuous playback. Streaming quality can be affected by background processes using high memory and limiting the memory available for video stream.

  • Network Bandwidth

    Certain background processes, such as software updates or cloud synchronization, utilize network bandwidth. When these processes consume a significant portion of the available bandwidth, the YouTube TV application receives less data, leading to playback pauses. This is particularly problematic on networks with limited bandwidth capacity. An example would be uploading large files to the cloud, which would take significant network bandwidth, leaving very little data for the video streaming and causing interruptions.

  • Disk I/O

    Background processes that frequently read from or write to the device’s storage drive (disk I/O) can impact streaming performance. Disk I/O operations consume system resources and can cause delays in accessing video data, leading to buffering. For example, a virus scan, performing a comprehensive check on the hard drive can use all of disk resources and lead to interruptions to the video stream. Disk I/O impacts the flow of video data and could disrupt the continuity of YouTube TV viewing.

In conclusion, background processes represent a potential source of interference with YouTube TV’s performance. Their demands on CPU, memory, network bandwidth, and disk I/O can directly contribute to the occurrence of buffering. Mitigating the impact of background processes often involves closing unnecessary applications and services, scheduling resource-intensive tasks for off-peak hours, and optimizing system settings. Understanding the role of these processes and learning to manage them effectively can substantially improve streaming quality.

Frequently Asked Questions

This section addresses common inquiries regarding the recurrent interruptions experienced while streaming YouTube TV content, frequently characterized as buffering.

Question 1: What minimum internet speed is required to avoid frequent YouTube TV buffering?

YouTube TV recommends a minimum download speed of 3 Mbps per stream for standard definition content, 7 Mbps for high definition, and 25 Mbps for 4K content. However, these are minimums; real-world performance may require higher speeds, particularly if multiple devices are simultaneously using the network.

Question 2: Can the YouTube TV application’s video quality settings affect buffering?

Yes. Higher video quality settings necessitate greater bandwidth. Reducing the video quality within the YouTube TV app settings lowers the required data transfer rate and can mitigate instances of buffering, particularly when bandwidth is limited.

Question 3: Is it possible that the problem lies with YouTube TV’s servers, not my internet connection?

Yes. During peak usage hours, YouTube TV’s servers may experience overload, resulting in buffering even if the user’s internet connection is stable and sufficiently fast. Server-side issues are typically temporary and resolve themselves as demand subsides.

Question 4: Does the type of device used for streaming YouTube TV influence buffering?

Yes. Older or less powerful devices may lack the processing power required to efficiently decode and render high-resolution video streams, leading to buffering. Newer devices with more robust processors generally provide a smoother streaming experience.

Question 5: How do background processes impact YouTube TV streaming?

Background processes consume system resources, including CPU, memory, and network bandwidth. Reducing the number of active background processes can free up resources for the YouTube TV application, potentially decreasing the likelihood of buffering.

Question 6: Can a router cause YouTube TV to buffer?

Yes. An outdated or underpowered router may struggle to efficiently manage network traffic, leading to buffering. Upgrading to a newer router with improved processing capabilities and wireless standards can enhance streaming performance.

In conclusion, the occurrence of interruptions is a multifaceted issue influenced by factors spanning from internet bandwidth and server demand to device capabilities and app settings. A systematic approach to troubleshooting, considering each of these elements, is essential for resolving playback issues.

The subsequent section will provide practical steps for addressing and mitigating common causes of the identified streaming problem.

Mitigating YouTube TV Playback Interruptions

The following recommendations address common causes of frequent pauses during YouTube TV playback. Implementing these strategies can potentially reduce the frequency and severity of such interruptions.

Tip 1: Assess Internet Bandwidth

Conduct a speed test to verify the actual download speed. Compare the results against YouTube TV’s recommended speeds for the desired video quality. If the actual speed falls below the recommendation, consider upgrading the internet plan or contacting the internet service provider.

Tip 2: Adjust Video Quality Settings

Within the YouTube TV application, lower the video quality setting. This reduces the data transfer rate and can alleviate buffering when bandwidth is limited. Experiment with different resolutions to identify a balance between visual quality and uninterrupted playback.

Tip 3: Close Background Applications

Terminate unnecessary background applications to free up system resources, including CPU, memory, and network bandwidth. This can improve the YouTube TV application’s ability to decode and render video streams smoothly.

Tip 4: Update YouTube TV Application and Device Software

Ensure the YouTube TV application and the device’s operating system are updated to the latest versions. Updates often include performance enhancements and bug fixes that can improve streaming quality and stability.

Tip 5: Optimize Router Placement and Configuration

Position the router in a central location to maximize wireless signal coverage. Minimize obstructions that can interfere with the signal. If the router supports Quality of Service (QoS) features, prioritize video streaming traffic to ensure YouTube TV receives adequate bandwidth.

Tip 6: Restart Network Equipment and Streaming Device

Periodically restart the router, modem, and streaming device. This can resolve temporary glitches and refresh network connections. Power-cycling these devices provides a clean slate for optimal performance.

Tip 7: Use a Wired Connection (Ethernet)

Whenever feasible, connect the streaming device directly to the router using an Ethernet cable. A wired connection provides a more stable and reliable network connection compared to Wi-Fi, reducing the potential for packet loss and latency.

Implementing these tips aims to optimize the streaming environment, promoting more consistent and uninterrupted YouTube TV playback. Combining these measures can increase the chances of enjoying a smooth, reliable viewing experience.

The succeeding segment will offer a concluding overview of the key findings and implications of this topic.

Conclusion

This exploration dissected the multifaceted nature of “why does youtube tv keep buffering,” identifying factors ranging from network infrastructure and device capabilities to application settings and server load. The analysis revealed that consistent playback relies on a confluence of elements working in harmony. Bandwidth limitations, device processing deficiencies, software incompatibilities, and CDN bottlenecks each contribute to service disruption. Understanding the interplay among these factors is paramount to resolving intermittent playback issues and improving the user experience.

The persistent challenge of video playback interruptions demands ongoing attention. Continuous infrastructure investment, algorithm optimization, and user education remain essential for fostering reliable streaming experiences. The quality and accessibility of online entertainment depend upon a commitment to minimizing these disruptions, ensuring seamless content delivery in an increasingly demanding digital landscape. Addressing the causes is an ongoing task.