The perceived decline in the quality and user experience of commercials on the video platform is a growing concern. This encompasses factors such as increased ad frequency, the intrusive nature of certain formats, and the relevance of advertisements to viewers’ interests. For example, users might encounter a series of unskippable commercials before a short video or find that the products advertised are consistently unrelated to their viewing habits.
This shift impacts both viewers and content creators. For audiences, it leads to frustration and potential abandonment of the platform. Historically, a balance existed between monetization and user experience, but the current trend leans toward aggressive advertising strategies. The repercussions include reduced viewer engagement and potential damage to the platform’s reputation. Creators also feel the effects as viewers are more likely to use ad blockers, thereby reducing revenue.
