The proportion of likes to views on video-sharing platforms serves as a general indicator of audience engagement and content appeal. For example, a video with 10,000 views and 1,000 likes would have a ratio of 1:10, or 10%. This metric offers a quick assessment of how positively viewers received the content.
This proportion helps content creators gauge the resonance of their videos. Higher proportions generally suggest the content is well-received, entertaining, informative, or otherwise valuable to the viewing audience. Over time, observing changes in this metric allows creators to adapt their strategies and refine future content to better meet audience expectations and preferences.