Revenue per mille (RPM) represents the estimated earnings a YouTube channel receives for every one thousand ad impressions. This metric is calculated by dividing the estimated earnings by the number of monetized views, then multiplying by 1000. For example, if a channel earns $5 from 1000 monetized video views, the RPM would be $5.
This figure serves as a key performance indicator (KPI) for assessing channel profitability and ad monetization effectiveness. It’s influenced by factors such as ad formats, viewer demographics, content type, and seasonal advertising rates. Tracking this metric provides valuable insights into the performance of content and guides decisions about content strategy to improve earnings.