Platforms providing video sharing and viewing capabilities, akin to a prominent video-sharing service, have become ubiquitous. These sites allow users to upload, share, and watch videos on a wide range of topics. A prime example would be a platform that hosts user-generated content, allowing individuals to create channels and build an audience around their video creations.
The significance of these platforms lies in their ability to democratize content creation and distribution. They offer avenues for individuals and organizations to reach global audiences without the traditional gatekeepers of media. Historically, broadcast television and film dominated video distribution; however, these platforms have created a space where anyone with an internet connection can become a content creator and engage with viewers worldwide.