The action of hiding the number of times a post or video has been watched on the Instagram platform can be referred to as disabling the visibility of view metrics. For example, a user might choose to exercise this function on their own content or view settings within the application.
This control provides individuals with the ability to prioritize content engagement based on factors other than numerical popularity. Benefits can include reduced pressure to attain high metrics, allowing for greater focus on genuine interaction and creative expression. Historically, the platform offered this as a response to concerns surrounding mental health and the potential for social comparison.