Instagram’s video length policies dictate the maximum duration of video content permitted on the platform. This limit varies based on the specific feature being utilized, such as Stories, Reels, in-feed posts, and IGTV (now largely incorporated into Instagram Video). For example, Stories generally allow segments of up to 60 seconds, while Reels can be up to 90 seconds.
Understanding the permitted video duration is crucial for content creators and businesses alike. Adhering to these limitations ensures successful uploads and optimal engagement. Historically, these limitations were implemented to manage server load and user consumption patterns, evolving over time to balance platform efficiency and content diversity. Exceeding the stipulated timeframes results in either automatic truncation of the video or rejection during the upload process.