The process of locating and utilizing pre-designed visual effects within the Instagram application is a fundamental skill for content creators. These effects modify the appearance of photos and videos, enhancing or altering the visual presentation. Examples include face-altering enhancements, augmented reality overlays, and stylistic color adjustments.
Mastering the ability to find and apply these visual effects expands creative potential, attracting viewer attention and increasing engagement with posted content. Historically, the discovery of these effects relied on following trends or stumbling upon them organically. Improved search functionality represents a significant advancement, empowering users to target specific aesthetic results.