Phrases paired with images on a social media platform, referencing a popular animated cartoon series, are used to enhance posts. An example would be posting a picture of a dog dressed as Scooby-Doo with the caption, “Ruh-roh, Raggy! This costume is a real mystery solver!”
Such associations provide a familiar, lighthearted point of reference for viewers, potentially increasing engagement with the content. This technique leverages pre-existing cultural awareness to capture attention and evoke positive emotions. The practice can extend brand reach and cultivate a sense of community around a specific interest.
