The ability to share existing content on Instagram has evolved over time. Currently, direct native functionality for re-sharing posts from other users to one’s own feed remains limited. Functionality for Stories exists natively, and third-party applications and alternative methods are frequently used to re-share posts to a user’s main profile.
Re-sharing content allows users to amplify voices, highlight relevant information, and engage with their community. This practice contributes to content discovery, fosters interaction, and helps to build brand awareness. Historically, screenshotting and manually re-posting were common methods, eventually leading to the development of third-party applications and platform features addressing the demand for simplified re-sharing capabilities.