The typographic mark often used to set off a quotation or to denote speech within other quotation marks, or to indicate irony or emphasis when incorporated into social media captions, particularly on a visual platform, can influence the perception and understanding of the accompanying image.
This punctuation can subtly alter a caption’s meaning, providing context that affects engagement and interpretation of visual content. Its use can trace back to traditional writing, but its application on contemporary platforms reflects evolving digital communication nuances.