The collection of Instagram posts, reels, and other content within the app is a user-specific function. This feature allows individuals to bookmark content for later viewing and organizational purposes. For example, a user might save a recipe they find inspiring or a product they are considering purchasing.
This organizational capability allows users to curate personalized collections of content reflecting their interests and needs. The benefits include easy access to previously viewed items, the ability to categorize items based on specific themes, and the creation of a digital mood board for inspiration or planning. This functionality arose from the increasing volume of content on the platform and the need for users to manage and revisit information of interest.