The process of tagging someone on Instagram involves associating a user’s profile with a photo or video post, or within a comment. This links the tagged individual’s profile directly to the content, allowing others to easily navigate to their account. For example, a user posting a group photo can tag each person visible in the image.
The ability to associate individuals with content provides increased visibility and promotes engagement within the Instagram community. Historically, this feature has evolved to facilitate easier recognition, collaboration, and networking amongst users. It enhances content discoverability and provides a direct pathway for audiences to connect with those featured in a post.