Usernames that incorporate a personal name are a common strategy on Instagram. These usernames aim to create a sense of identity and brand recognition directly tied to the individual. For example, someone named “Maria Rodriguez” might use usernames like “MariaRodriguezOfficial” or “RodriguezMariaPhotography.”
Employing a name in an Instagram handle offers several advantages. It can enhance personal branding, make it easier for followers to find and remember the account, and communicate a sense of authenticity. Historically, this approach has been favored by individuals building a personal brand, influencers, and professionals seeking to establish an online presence connected to their real-world identity.