Adding a personalized note when sending a gift through Instagram provides a direct way to enhance the recipient’s experience. This involves including a written message along with the selected gift item within the Instagram platform. For example, upon choosing to send a gift to a follower, a user is presented with an option to input a custom message that will be delivered alongside the gift notification.
The inclusion of a message personalizes the act of gifting, making it more meaningful and impactful. It strengthens relationships and adds a touch of thoughtfulness that can be absent in purely transactional exchanges. Prior to the availability of this feature, gifting on Instagram lacked a personal connection, requiring external communication to convey sentiments.