Certain tags on the Instagram platform are prohibited for a variety of reasons, including association with inappropriate content, violation of community guidelines, or contribution to spam-like behavior. These are maintained in an ever-evolving compilation. For example, a tag might be prohibited due to its use in the promotion of harmful or illegal activities, or due to a high volume of spam posts associated with it.
Knowledge of these prohibited terms is crucial for maintaining account visibility and adhering to platform standards. Avoiding them prevents shadowbanning, ensures posts reach the intended audience, and upholds a positive brand image. The existence of such a list also reflects Instagram’s efforts to promote a safe and authentic online environment, addressing issues such as hate speech and the spread of misinformation.