Instagram highlights are collections of previously shared stories that are saved and displayed permanently on a user’s profile. Unlike standard stories, which disappear after 24 hours, highlights remain visible until the user chooses to remove them. The viewing permissions for standard Instagram stories do not extend to highlights in the same manner.
The functionality of highlights offers a way for users to curate a more lasting representation of themselves and their activities. Businesses utilize this feature to showcase products, promotions, and customer testimonials. Individuals employ highlights to categorize their personal interests, travel experiences, or significant life events, providing a convenient overview for profile visitors. This curated content serves as a readily accessible and engaging introduction to the user or brand.