Access to the Threads platform is intrinsically linked to the Instagram social media service. A pre-existing Instagram account is a mandatory prerequisite for establishing a presence on Threads. The user’s Instagram credentials are used to authenticate and authorize access to the Threads application.
This integration provides several advantages, including streamlined onboarding and potential for a unified social experience. Leveraging the existing Instagram user base allows Threads to rapidly acquire users and establish a network. The connection fosters cross-promotion between the two platforms, increasing visibility for both.
