The phrase refers to the most effective keywords, denoted by the hashtag symbol (#), used within the Instagram platform to categorize travel-related content and increase its visibility. For example, a photograph of the Eiffel Tower might be accompanied by a selection of these terms to reach a wider audience interested in Parisian travel.
Strategic utilization of these terms is crucial for content creators and businesses in the travel sector. It enhances discoverability, attracts a larger audience, and can contribute to increased engagement and brand awareness. Historically, the selection and effectiveness of these terms have evolved with changes in Instagram’s algorithm and user behavior, necessitating ongoing adaptation and analysis.