Software designed to automatically increase the number of individuals following an Instagram account without cost to the user can be categorized as tools intended to inflate perceived popularity. For example, an individual seeking to rapidly expand their social media presence might employ such automated systems in an attempt to gain a larger audience.
The perceived benefits of employing such systems often center around enhanced visibility and potential for monetization. Historically, the drive to quickly establish a substantial online presence has led individuals and organizations to explore these methods, despite concerns surrounding authenticity and platform policy violations. This practice represents an attempt to circumvent organic growth strategies.