The creation of automated, artificial accounts designed to inflate follower counts on the Instagram platform is a practice pursued by some users. These bot accounts are often programmed to follow, like, and comment on posts, mimicking authentic user engagement. The objective is typically to artificially enhance the perceived popularity and influence of an Instagram profile.
While the appeal of a larger follower number is undeniable, the acquisition of such followers through inauthentic means carries significant implications. Historically, a high follower count correlated with greater perceived authority and influence. However, the presence of these artificial accounts can diminish trust and credibility, potentially damaging long-term brand reputation and hindering genuine audience growth. Instagram actively combats this practice, frequently purging bot accounts and penalizing users who employ them.