The phrase identifies a specific type of online activism focused on university-related investment policies. It uses a social media platform, Instagram, to promote the idea that a university’s financial holdings are complicit in supporting discriminatory or oppressive systems, potentially mirroring historical parallels. For example, student groups may create Instagram accounts that detail the university’s investments in corporations operating in regions where they believe policies akin to the historical South African system are in place, advocating for the university to withdraw these investments.
This digital activism gains importance through its ability to rapidly disseminate information, mobilize support, and publicly pressure institutions. The benefits include raising awareness among students and the wider community, fostering dialogue about ethical investing, and potentially influencing university policy decisions. Historically, student-led divestment campaigns have played a significant role in influencing corporate and governmental policies regarding human rights and social justice issues. The campaigns on Instagram are a modern iteration of this tactic, leveraging the platform’s visual nature and reach.
