The ability to designate a specific place beyond the standard list provided by the platform is a feature sought by many users. This process involves creating a location through a connected Facebook account, which then becomes available for selection within Instagram posts and stories. An example would be a business owner marking their new shop opening, or an event organizer highlighting a festival ground.
Establishing a custom location enhances visibility and branding opportunities. Businesses can use it to drive local awareness and foot traffic. Event organizers find it useful for tagging venues and promoting events more effectively. This function taps into the platform’s geographic search capabilities, enabling users searching for related places to discover posts associated with the defined locale. This also serves as a point of reference, letting users easily locate or trace the location.
