The process of adding text overlays to short-form videos on the Instagram platform is a fundamental aspect of content creation. This involves incorporating written words onto the visual medium, enhancing understanding and engagement for viewers. A practical example includes adding captions to spoken dialogue, allowing comprehension even when audio is muted.
The inclusion of on-screen text provides several advantages. It broadens accessibility, catering to audiences with hearing impairments or those who prefer to consume content without sound. It also serves to emphasize key points, provide context, and ultimately increase viewer retention. Historically, this feature has evolved from basic text tools to include more advanced formatting options, reflecting a growing emphasis on visual communication.
