A string of alphanumeric characters that, when entered during the checkout process, reduces the cost of renting movies or shows on the video-sharing platform. These incentives provide a discount on the standard rental price, making content more accessible to viewers. For instance, a user might enter a specific sequence during payment to receive 20% off their chosen film.
These incentives play a significant role in attracting customers and driving engagement on the platform. They can stimulate viewership, especially for new releases or catalog titles. Historically, these have been distributed through various channels, including email marketing campaigns, partnerships with other companies, and promotions within the platform itself, aiming to boost transactions and build customer loyalty.
