A scannable graphic that, when read by a smartphone camera, redirects the user to a specific Instagram profile or location, often adhered to a surface for easy access. For instance, a business might affix this visual shortcut to its storefront window, allowing passersby to quickly follow their account.
Its value lies in simplifying the process of connecting physical locations with digital platforms. This bridging enhances engagement and streamlines information access. Historically, analogous technologies like barcodes aimed to expedite data retrieval; similarly, this iteration accelerates social media interaction.