The acquisition of pre-established online video platforms already generating revenue is a practice gaining traction in the digital marketplace. These platforms possess the built-in potential to generate income through advertisements, sponsorships, and other monetization methods already enabled. An example would be acquiring a channel focused on gaming tutorials with a substantial subscriber base and active ad revenue.
This practice offers several perceived advantages. It provides immediate access to an audience, bypassing the initial hurdles of building a subscriber base and meeting the eligibility requirements for platform monetization programs. The historical context reveals a shift in online business strategies, moving from organic growth to strategic acquisitions to accelerate market entry and increase revenue streams. These acquisitions offer a ready-made income stream and established content library.