A YouTube channel’s web address serves as a direct link for viewers to access the channel. Customizing this address can create a more memorable and shareable web presence. For example, instead of a string of random characters, a channel owner might prefer a URL reflecting the channel’s name.
A personalized address enhances brand recognition and simplifies the process of promoting the channel. Historically, the ability to customize a channel URL has been a feature granted to accounts meeting specific criteria, reflecting YouTube’s efforts to balance usability with potential for abuse.