The phrase refers to a perceived phenomenon wherein content related to the film studio, 20th Century Fox, experiences amplified viewership and engagement on the YouTube platform. For example, clips from their movies, trailers, and user-generated content incorporating their intellectual property might achieve significantly higher view counts than similar content from other sources.
This effect is often attributed to a combination of factors including the studio’s extensive film library, the enduring popularity of its franchises (like “X-Men” and “Avatar”), and the effectiveness of their marketing strategies. The studio’s vast catalog provides a wealth of material for fan-created content, and proactive content management policies, combined with effective copyright control, can further benefit their official channels, increasing their overall reach.
