Actions performed on the Instagram platform by software, rather than direct user input, define this type of activity. Examples include automatically liking posts matching specific hashtags, following accounts based on predetermined criteria, or sending direct messages to new followers. Such activity contrasts with manual engagement conducted directly by a user.
This approach offers perceived efficiency in growing an audience, increasing brand visibility, and driving traffic. Historically, it emerged as a tactic to bypass organic growth limitations and quickly establish a presence on the platform. However, its use can have drawbacks, potentially leading to account penalties, diminished authenticity, and a negative perception among genuine users.
