A feature once available on the YouTube platform allowed creators to add interactive elements directly onto their videos. These elements, typically rectangular boxes, appeared over the video content and could link to other videos, channels, playlists, websites, or prompt viewers to subscribe. A common application was to direct viewers to a related video at the end of the current one or to provide more context on a specific point in the video.
These interactive overlays provided a direct way for video producers to guide audience engagement and increase viewership across their channel. They served as a basic call-to-action system within the video itself, encouraging viewers to take specific steps. Though discontinued by YouTube, the feature played a significant role in shaping user experience and content navigation in the early days of the platform. The retirement stemmed from the growing prevalence of mobile viewing, where these overlays were less effective, and the introduction of newer, more adaptable interactive features.
