The effort to prevent users from circumventing advertisements on the video platform has become a significant focus for the company. This initiative primarily targets third-party software and browser extensions designed to block or remove advertisements displayed before, during, or after video content. The goal is to ensure revenue generation, which supports content creators and the platform’s infrastructure.
This approach is deemed crucial for maintaining a sustainable ecosystem for online video. Revenue from advertisements allows the platform to compensate content creators, fund infrastructure maintenance, and invest in new features and technologies. Historically, the use of ad-blocking software has presented a challenge to this revenue model, impacting both the platform and its content providers.
