The concept of monetization based on viewership on Instagram refers to the potential for creators to earn revenue depending on how many individuals view their content. This model, common on other video platforms, has spurred interest regarding its viability and implementation within the Instagram ecosystem. An example would be a creator receiving payment for every thousand times their video is watched.
The introduction of such a revenue stream could significantly impact content creation, fostering a more professional environment and incentivizing high-quality, engaging videos. Historically, creator compensation on Instagram has primarily relied on brand partnerships and affiliate marketing. A shift towards direct payment based on views could democratize income opportunities, particularly for smaller creators who may struggle to secure brand deals.