The practice encompasses the acquisition of services designed to artificially inflate metrics on the Instagram platform. This includes boosting the visibility of content on the Explore page, increasing the number of visits to a user’s profile, and generating a higher volume of likes, comments, and shares. For example, a user might pay a third-party provider to deliver a specified number of profile views within a given timeframe.
This strategy is often employed by individuals and businesses seeking to enhance their perceived popularity, credibility, or reach on the platform. Historically, such tactics have been utilized as a shortcut to bypass the organic growth processes typically required to achieve significant online presence. Benefits are perceived as immediate increases in key metrics, which some believe can attract genuine followers and customers.
